Google Places is the technology used to create a page for a business to show exactly where they are. It works from Google Maps and is a free listing. It which will also include the full address and the telephone number of the company. There are a number of benefits to using this for your company.
People Know Where You Are
The main benefit of Google Places is that people will be able to find you. They will not need to search long for your address and will be able to double-check on Google Maps to make sure they know where they are going. This will make them more inclined to visit you instead of another company offering something similar.
You will have all your contact information in one place, which will also make people more inclined to use you. They will not have to search for a phone number to call you or an email address to ask you a quick question. You will also be able to find a link to your website, if you have one, so they can find out more about you.
Benefit in Search Rankings
You will also be linked much higher on the Google website. Which means that you will be found quickly through certain keywords. You will be able to add tags to your listing to help inform the search engines of what your business does and offers.
Those whose business websites have a low page ranking will also benefit since potential customers will still be able to find you. All the information that anybody needs to know is on the one page and it will be listed higher than most other websites – including your own.
Just Like Yellow Pages
Google Places will act just like Yellow Pages but in more detail. As well as giving your contact information, a person can find out the directions to your company by using Google Maps. This will help them cut down their search time.
This is just another way that customers can find out about stores and businesses can reach out to new customers and clients. It will not take over websites and is free. Small businesses with low marketing budgets are able to benefit from it.
Google Places is an excellent option for many business owners. It will help with search engine optimization while also offering a page for a business to place everything about them. This just makes it much easier and user-friendly for potential customers and clients.