1. Build your business around your vision
The first step in establishing your business is to make sure that you have a very clear and crystal picture of your vision. You should be able to articulate your vision well enough to the point that it is what you see, what you eat, what you sleep with and what you wake up to. Your vision is the determining factor for the establishment of your online business, it is so vital and so critical that you are able to crystallize your vision well enough.
2. Build your business around your purpose
The purpose of your business has to do with the overall mission of your online endeavor. What is the ultimate purpose of this online venture, why does it exist. You should be able to answer to questions such as what problems is it going to solve, what needs is going to meet, what solutions is it going to provide.
In sum you should be able to tell why does your online business exist and this aspect transcends the borders of your own life and riches to the overall market. Every business exists to proffer a solution, solve a problem, and meet a need. The question is what is yours?
How does your online venture contributes to the wellbeing of society and how does it satisfies their deep needs and desires. I guess that until you have this clear you do not have a business yet. What you have is a joke!
3. Build your business around your interests
If you are going to do this for a long time you should be interested enough in it, that’s why building your online business around your interests is absolutely critical to your success online. Following your interests should be something that you do from the onset because you do not want to wake up one day and discover that you have no interest whatsoever in what you are doing.
4. Build your business around your passions
Passion is the fuel that drives the engine, without it no matter how interested you are in that particular venture you will not go far. It is therefore, vitally important to make sure that you are passionate enough to your business endeavor.
Passion is what is going to make you work late hours at night, it is what is going to make you rise up early in the morning. When things get tough and you tend to be discouraged, guess what! your passion will propel you to move on and never give up. One of the secrets to the vitality of your business is how passionate you are about what you are doing.
5. Build your business around your strengths
Your strengths are a combination of your talents, your experiences, your knowledge and your skills. By focusing on your strengths and not in improving your weaknesses will put you ahead of the pack. It is absolutely critical for the sustainability of your business that you leverage your strengths. Because it is this that is going to differentiate and to distinguish you from your competitors and from the pack that is always looking for something to copy and to follow.
6. Build your business around your values
Your values constitute a fundamental aspect of your online business, in fact this is what is going to sustain your business. You must make sure that your online business is founded upon solid values and not only about making money.
The greatest problem that we see online today is lack of fundamental values in the manner some online entrepreneur construct their businesses. Due to the constant appeal to make quick money online, people go as far as lying and deceiving people by making promises that they cannot keep and by offering products that are just junk to say the least.
I must mention to you that if you are going to last in the online business fraternity it is vitally important that you establish your business upon solid values and not only upon making money all the time. It is actually disgusting to see what is happening online due to this fundamental and crucial aspect of business.
7. Build your business around principles
One thing that one must have in mind is that while values may vary from person to person and around ones preferences and choices, when it comes to principles one has to understand that the ball game is different. The reason for that is that while values may change given different circumstances and individuals, the same cannot be said about principles. Principles are the same no matter in which part of the planet you are at, the bottom line is that what you sow is what you reap. You see, that is a universal principle whether you believe …