Having a website and business internet marketing for two very different things. Most small businesses these days have a website, some are really ‘good looking’ website where they paid a graphic designer a healthy sum of money.
Problem small business internet marketing
The problem is most small business website are never found on the internet. Therefore their website is not generating new leads and customers on a daily basis. This where small business internet marketing comes in, there are many ways you can position your website on the internet. It is found by the exact people you want to attract.
Once you have a functioning website set up to be search engine friendly then you want to get your website indexed by the major search engines like Google, Yahoo and Bing/MSN this way you website will show up when a particular search is entered.
Create more related content
Some other things you can do to help your website show up in the search engines for various keywords or phrases is to create more related content and link it back to your website. You can do this by writing and submitting articles, blog posts, forums, videos, press releases, social networking and more.
There are many more ways to get people to visit your website then just the search engines, many people read articles, watch videos, etc and many of these naturally rank high in the search engines, this means you are able to get multiple listings in the search engines that all link back to your website.
Social networking sites
Social networking sites are extremely popular these days and millions of people visit these sites every month. I am talking about site like Facebook and LinkedIn. For years now webmasters have used these sites to generate more traffic to their website for free. It is a great way to interact with your potential customers.
Pay Per Click advertising is also another great way for small business internet marketing. This simply allows you to pay only when your advertising works. You simply pay a few cents only when someone clicks on your ad. This is very effective method that can bring in fast results however it can be a little trick at first if it is your first time. To do small business internet marketing effectively you can hire external help which can be costly. You can follow a proven system and get one of your staff to do it for you.