Keywords (niche keywords) are the gas that drives a niche marketing business. How you select those keywords will determine how well you can penetrate that niche market. High traffic keywords are costly, both for pay-per-click and search engine optimization. Large websites have huge advertising budgets; this allows them to pay high prices when bidding on keywords. They have the resources, domain age, back links and content volume to gain strong page ranking. Competing against them for the high volume keywords is almost impossible.
The number of keywords in a potential market and their volume, will help determine the viability of a potential market. Finding these keywords can be accomplished best with a good keyword software. The more niche keywords you can find, the less volume each keyword will need. Once you find enough keywords to provide the necessary traffic to make the market viable, then you have completed one step towards building a marketing campaign around those keywords.
The commercial value of a keyword is vitally important. In layman terms commercial value simply means, are the keywords going to get traffic from people looking for information or they looking to buy. obviously you want “buyers” not “browsers. The organic traffic value of a keyword is another consideration when looking at a keyword. Will the keyword enable you to get a first page ranking? Getting free traffic to a website can increase the viability of the site. It can increase revenues from the sale of your product and from your AdSense advertising.
PPC Niche Marketing and Keywords
When selecting a market where you intend to use pay-per-click advertising for traffic, you can be a little more liberal selecting your niche and your keywords. Let me explain a little more in detail what this means to you. Because you will be paying for your traffic you do not have to be concerned with getting a first page ranking for you keywords. This will allow for the selection of a niche market with a larger number of keywords and you can target keywords with greater volume.
A niche marketing website that is depending on organic traffic needs keywords that are not highly competitive. On the other hand, a website that is designed to use PPC will want to use niche keywords that have competition. In PPC marketing, keywords that have competition indicate the value of the keyword. The more competition a keywords has, the more valuable the keyword. If you can out market your competition, you can build a profitable niche marketing campaign around those keywords. If a keyword has no competition then there is no niche market for that keyword.
Competition a keyword
When performing niche keyword research not only do you will need to pay close attention to the amount of competition a keyword has but also where the competition is coming from. You will not be successful competing against well funded websites. Since you will be paying for your traffic, you will need to have some idea if the keywords you will be using will be profitable.
This is determined by amount of commission for your product, minus your advertising cost. There are several factors that will determine this outcome. The conversion rate of your niche marketing campaign is one of those factors.
The conversion rate is the number of sales you make in relationship to the number of paid click on you ad. A conversion rate of 1 to 2 percent is average (1 to 2 sales per 100 clicks).
I use an invaluable little piece of software called the “ClickBank Evaluator”. It is part of a training course called “The ClickBank Code”. This software, in a matter of a few clicks tells me if the product and keywords of a niche market are potentially profitable. The course itself is one I purchased. ($77). There are many aspects of marketing to learned. You will, in the long run, need to purchase training and research software. A good training package can be a valuable asset to you.