Category: Online

Advertising For Success

Posted on by Bella E. Hussain


Marketing gurus as well road side vendors know that value of good advertising. It won’t be an exaggeration to say that Advertising is what makes a business successful. Every industry and professional takes help of advertising to make people aware of their products or services. Be it a real estate agent, Shoe Company, fast food chain or a superstore, all invest heavily in advertising.

You must have noticed that some companies with not that great product or services are successful and very popular. In fact there are other companies which are selling similar and many times better services/products but are not that successful or have not caught the imagination of clients. Have you ever wondered why Pepsi or McDonalds’s are such popular brand regardless of the fact that the products are not exactly top of the line? The answer lies in their marketing and advertising.

Advertising is the key to any business’s success. Whenever a company cuts down on advertising budget, a dip in sales and revenue is slow seen immediately. This is the sole reason why you see advertisement all around you. Every second of the day we are bombarded by advertisement. Switch on television, you will see constant stream of ads. Go to watch a movie and you will see product placement. Listen to radio and advertisements are there also. Websites are also filled with ads vying for your attention. While driving you will see billboards everywhere – buildings, buses, streetlights. Every imaginable place is fit for advertisements.

Even if you won’t be able to afford to a BMW all your life, you know about it latest series. All thanks to advertisements in T.V. or magazines. You may probably identify lot of products just by their logo just because you see their ads throughout the day. Some of the most recognizable logos belong Coco Cola, McDonald’s, Nike, Google, BMW etc. All have built up their brand image and recognition by incessant advertisement on all forms of media.

For a budding Entrepreneur Advertising is even more important. S/he is a new entrant in the industry with no previous background, almost zero brand value and no recognition. For success, an entrepreneur has to undertake a publicity campaign to make the target audience about the products and services. Advertising can be in many forms. At the most basic level, it may mean flyers, brochures and business cards. Business cards can be a very cheap and effective form of advertising. Give out business cards to as many people as possible. Same steps for the flyers and brochures. This should be a continuous process. Let everyone know about your business. Other forms of advertising can ads in local magazines, sponsoring a local event, hoardings etc.

One newer method of advertisings is the internet. Banners and text links on websites can be very effective in bringing more customers. Google AdSense is one such popular adverting method. The bottom line is advertising is a never ending cycle which needs to be conducted consistently and diligently if a business wants to succeed.…

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What Are the Benefit of Having a Website?

Posted on by Bella E. Hussain


You know you need a website, especially if you’re trying to sell something or promote something. Everybody tells you that you need one, but perhaps you don’t really know what sort of benefits arise from having your own website or your business having a website.

There are many reasons for having a website, but here are some of the most urgent reasons:
1.) People are using the phone book less and less frequently. This is especially true among young people. As a matter of fact, there is a current shift away from going online on a computer to going online with a mobile device. It makes sense, too. If people are looking for a pizza shop while they’re out having fun, they’ll simply look for one from their smart phone. There is no need to check a phone book since they can do everything from their phone. Of course, what this means for you is that if you do not have a website, then you simply won’t be found by a lot of people who are looking. Your target audience is vastly reduced.

2.) Websites are essential for conveying information about you or your business 24 hours a day, 7 days a week. If you have all your business information on the web, along with your contact information, you make it easy for people who are specifically looking for your information to find you. This is especially true if you have your information presented in such a way that makes it easy for the consumer to find what they’re looking for.

3.) Another benefit of having a website is that it gives your business credibility. It is similar to a business having a phone number. Many people won’t think a business is either legitimate or credible if it doesn’t have a phone number. The same is true now for businesses without a website. They won’t be seen by their potential customers as being legitimate or believable if there is no web site.

4.) A website allows a business to make sales or process transactions 24/7 without being open for business, without hiring sales people and allows for people to contact customer service/support in a way that doesn’t necessarily interrupt the flow of your normal business cycle. This of course, means that your site offers a shopping cart or a customer support area. The real advantage to this kind of website for a small business is lower employee and operating costs, and adding a new revenue stream to an already existing revenue stream from the bricks and mortar business.

5.) Finally, related to the statement above, a website has the potential to bring in not only more customers than you would otherwise have, but also new customers that you would never have reached before. This means that your reach becomes world-wide as opposed to being strictly local. Of course, it also means that your site will need to appeal to a larger market which could involve foreign languages, complex scripting on the site and you might have to work out shipping to foreign locations. But, properly planned this could bring in much higher revenue than previously earned with just a local business.…

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Start Your SEO And Internet Marketing

Posted on by Bella E. Hussain


Optimizing your website and marketing online can be a time consuming and exhausting process, especially for a beginner. Some people hire SEO expert to help them with their effort, but that might not be an option if your budget is tight. SEO and internet marketing is not as hard as it looks if you break down your effort into several steps so you can see your progress and know what else to do. This article discusses seven steps to start doing your own SEO and internet marketing.

The first step is setting up your website

It is the central point of your online marketing. Buy your own domain and hosting space. Your own domain will make your website look more professional and your SEO ranking higher. You can hire someone to do it for you, or you can set it up yourself.

Start simple

Use website template and design that is easy to install and navigate. Although fancy websites look interesting, many readers actually prefer simple but informative website. Put in the most basic information about your products and company. Write your shop or service policy as clearly as possible. It is best if you add a Frequently Asked Question section on your website. Do not forget to put in your contact info so that readers can reach you. It is preferable to put in your phone number aside from email address. Some people prefer to speak directly to someone rather than using email.

Take pictures and upload them to your websites

Take the best pictures you can and hire a professional photographer if you have to. If you sell tangible products, this step is especially important since the customers cannot see or touch your item directly.

Start optimizing your website

First, make sure your website is searchable on search engines. You might need to submit your website address to some search engines to speed up the process. Then you should edit your header and title to include relevant keywords that describe your website content and your products. You also need to add these keywords to your content. Avoid keyword stuffing as this is frowned upon by search engines.

Sign up for social networking sites

Start with Facebook and Twitter since they are the easiest to use and most popular. If you use Facebook, create a business page or a fan page. Like with your website, fill in relevant information and make it look as professional and attractive as possible. Add social networking buttons such as Facebook badges on your website.

Invite people that you know

Invite people that you know at first: your friends, family, coworkers, acquaintance or anyone on your friend list. Ask them to spread the news to their friends. Interact with them by posting updates, sale, special offer, or other things. It is important to answer their question and build relationship with them.

Advertise your website or business

The last step in SEO and internet marketing is to advertise your website or business. There are many places to advertise online. You can directly place your ads on certain websites. You can also use Google AdWords or Facebook Ads.…

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Creating A Google+ Business Page

Posted on by Bella E. Hussain


Just when you thought you had a handle on promoting your business with social media, Google throws a wrench in your marketing plans by creating its own social media platform – Google+. Despite all the buzz about Google+ overtaking Facebook as the king of social media websites, Google+ really hasn’t caught on yet, especially in my neck of the woods, southern Maine. I recently logged in and it was a bit of a lonely experience. My stream consisted of mostly celebrities like Maria Bartiromo, and Gary Vaynerchuk and, so far, there hasn’t been a lot of interest to join Google+ from my friends, family or business acquaintances. That isn’t to say that Google+ is a failure. It takes time to build a social network and I believe that since Google+ has some great features, it will be relevant in the future.

Why You Should Create a Google+ Page?

The Early Bird Gets The Worm – As Gary Vaynerchuk (the leading social media expert) would tell you, it’s always a good idea to jump on the bandwagon early, making this the perfect opportunity to promote your business using a social media platform that will likely be extremely popular down the road. Joining early will eventually give you an advantage over your competition, as you will already be familiar with the ins and outs of it by the time Google+ becomes popular.

Search Engine Optimization

If for no other reason, join Google+ for your website. Google is still by far the most popular search engine and it understandably gives a lot of importance to links from its own products. Creating a Google+ page gives you one more high-powered link pointing to your site!

The +1 Button

In my opinion, the most exciting feature in Google+ is the +1 button. You may have already noticed this browsing the web. It allows you to share websites you like publicly with others. Whenever you click the +1 icon on a website, your friends on Google+ will see it that you have recommended it. This is another tool that positively affects your website’s search engine ranking.

Starting Your Google+ Business Page

Go to and click on the big blue button “Create Your Google+ Page”. If you are not already a Google+ member, you will be redirected to the main page where you can join. You will need a Google account to sign-up, and if you already use any of Google’s many products such as Gmail, YouTube or Adwords, then you’re covered.

Choose the category that best describes your business and then fill out some basic information about your company.

Next, fill out your tagline, which is essentially one to four keywords that you would use to reference your type of organization and choose an image to use for your Google+ profile.

Subsequently you have the opportunity to share your new page with your Google+ circles, assuming you have some.

Click “Finish” and that’s it, you’re done!
Promoting Your Google+ Page
Make sure to add the +1 button and a link to your Google+ page on your website.

Add your Google+ link on all your other social media outlets like Twitter and Facebook.…

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Following the Trend of Online Advertising

Posted on by Bella E. Hussain

Online Advertising
Online Advertising Trends has truly changed the face of marketing over the last twenty years. Online advertising has taken on the importance to the survival of many businesses, as more and more businesses move toward internet transactions. Just looking at online shopping, dating and even banking all rely on online advertising to draw in customers. The newest trend in businesses is that so many people are operating their online businesses from their own homes and are solely dependent on online advertising as the mechanism to drive traffic to their website and to grow their online business. Many interesting issues and topics are been discussed between the people who study the field or need to utilize this marketing channel.

Only a few years ago businesses and people promoted their businesses via mailing, flyers posted around town, newspapers, trade journal and so forth. We also have to realise that in some businesses these forms of advertising still plays a important role growing their businesses and customer maintenance, hence online businesses do not find this form of advertising efficient. Online businesses are growing rapidly creating a whole new way of advertising out of pure need. The most effective way to drive traffic to your online business is through advertising with links directly to their site. Just as a traditional shop will benefit the most when it is located near other frequently shops, the online business will benefit from location through links within advertising.

These past years there are more and more websites been built and filling up the world wide web. Keyword optimization is the key to all online advertising which also establish the trends on the internet. Search engines guides people through all the websites to the specific sites that they need. This is where the keywords play an important role when choosing keywords for your site as search engines search your site through the keywords you have chosen to help guide people to the information that they are searching for. So in other words the internet browsers type keywords into the search engines then they are directed to websites listed with similar keywords.

The popularity of certain keywords during certain periods of time determine the trends in online advertising. We have seen over the past few years words that describe online business, making money, work from home jobs and starting a small business has grown popularity and huge exposure. If you want to succeed in any field you need to learn what keyword optimization is and how to use it. So for the online advertiser it is a challenge to differentiate their website to make it unique from the masses that promise quick schemes and easy jobs online.

Many search engines offer free information that explains the mechanics for driving traffic to your website. There are also many tools to assess keyword popularity for online advertisers. So as a advertiser this will help you make the most of your advertising money or budget through choices to differentiate. This is also another reason why research is so important, you can get a great idea of the trends and also tools out there that people use to advertise with to achieve online success.…

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Time Management Strategy For Busy Blogger

Posted on by Bella E. Hussain

Time Management Strategy
Business blogs require the establishment of certain time management strategy in order to be effectively managed on a day to day basis. Most bloggers are passionate about what they do but the tasks involved still put to test their time management skills. Being that most blogs are managed by just one person it is critical to learn to make use of time in the most efficient way possible. Being there is certain common ‘time killers’ in our daily routines it is best to identify and remove them from our schedules. Here are 5 time management tips that any busy site owner can use to make better use of their efforts invested in managing their business blogs.

Avoid Checking Email

This is the easiest ‘trap’ for anyone working online to fall into. Email tends to be a bottomless hole of useless information that is VERY effective at burning time and LOTS of it. If you must check your email assign a particular and limited amount of time in which to do so.
The best time to do this would be when you are not at your productive best since viewing email requires little focus or energy.

Limit Time

Call upon the use of your time management skills when performing various tasks and do not allow yourself to casually complete them. Treat each and every task with a certain sense of urgency since business blogs are for earning an income. Your blog is not for your own casual entertainment so treat it and your time in a serious manner and your bank account will thank you for it.

Work in Time Sets

To help you maintain your focus and energy level break up your day by working on only a small number of related tasks at a time. Upon their completion take yourself a quick break to stay ‘fresh’ and be at your best for your next series of work assignments. This also helps make the work day seem shorter.

Forget Email Auto-Notifications

There is no need for you to be ‘automatically’ notified every time your get a new friend or follower on Facebook or twitter. This is nothing more than additional e-junk-mail you have to contend with and another distraction is NOT what you need.

Time Your Work

Give yourself a preset amount of time to work on something than move on to another assignment. This will force you to focus more and learn to be more efficient with your use of time. You can also ‘compete’ against yourself by trying to get more done in the time allowed.

Successful business blogs require the completion of a myriad of tasks that can only be done through the use of certain time management strategy. Blog owners need to learn how to make use of time more efficiently in order to perform all the necessary duties their site requires. The 5 time management tips suggested above help to rid any blogger of those meaningless activities that infiltrate their work schedule. By re-introducing these time management skills back into you day it can now be spent on more productive activities.…

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How to Maximize Internet businesses Power

Posted on by Bella E. Hussain

Internet businesses
We can say, that the internet businesses need more quality, than the quantity. This is true especially concerning the small internet businesses, which do not have the budgets to hire the full time top professionals.

But by specializing the small internet businesses can reach the top quality and to beat the competitors. It is wise to concentrate on the content quality and to use less time for the promotions, if these are the two alternatives.

1. Build Several Keyword Families.

The route to success is paved with the good plans and tools. An internet home business owner should automate as much as possible and to build skills, which will increase the efficiency. One tool is the keyword families. The keywords are the life blood of the internet business opportunities, so it is wise to build the keyword sets in advance following the business plan.

2. Write Multiple Articles At The Same Time.

When I started the internet businesses, it took me about three hours to write one single article. Today I write five articles in about the same time. Think about the efficiency difference! Today I write five titles first, then five sub titles for each of them and then the contents. The keyword selection has been done months ago, because I use always the keywords from the keyword families.

3. Automate The Submission.

If your plan is to distribute the articles to as many directories as possible you better automate the submission. The market offers many effective tools, both the sites and the softwares, for this job.

4. Write Regularly.

When a marketer does the promotions regularly, it keeps his skills on a high level and this increases the motivation. On the other hand the readers want a regular information flow. When a writer will prepare the article, he has to follow the market and this updates his information regularly.

5. Concentrate On The Quality.

The quality is the most powerful marketing tool of the internet businesses. It is smart to identify the quality, to describe it, to be able to produce it to the prospects. It sounds so clear, that the quality is something, but put that something on paper. That makes it possible to produce quality later, when you have forgotten the idea.

The quality is the higher the less amount of expertise you have to master. The expertise means the niche, a small area of the target group needs, which you have chosen. You have to be your own watchdog, which follows the quality development. It is dangerous to create a low quality material, so try to reach always the best you can.…

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What Is Business Web Hosting?

Posted on by Bella E. Hussain

Business Web Hosting
As the name indicates, business web hosting is a kind of web hosting service that concentrates on providing what your organisation needs to operate efficiently online. Imagine yourself flying business class on an airline. You get the added bells and whistles of a bigger, more comfortable seat, extra amenities, and airport transfers at your source and destination – luxuries that help you, the weary business traveller to reach your destination in comfort. Similarly, business web hosting is website hosting that offers all the added features for your busy e-commerce website to function efficiently.

Depending on the service provider, this may include technologies and services that help with website security options, search engine optimization, robust e-mail systems, order management, shopping carts or payment gateways and so many more features. They can also help you promote your brand online, since nothing promotes a brand like its own professional website. In today’s world, internet is the answer to just about everything, and this encourages business enterprises to rely heavily on business website hosting.

How can business web hosting benefit your business?

If you are running a small or medium sized business, you have a choice of several reasonably priced business web hosting providers, which provide an excellent path to promote your business online. This can help cutting down on your initial investment into your business. You may wonder how these providers are able to present plans that are so affordable. Does that mean that they would be compromising on quality? Not really. The business accounts are split into several accounts on one server, and this helps to bring the costs down. Your website will have its own place that neatly separates it from other websites on the server. You could also go for a dedicated or cloud-based hosting option to meet your budget.

Your hosting provider will ensure that all website security options like an SSL certificate, which is Secure Socket Layer Certificate, secure shopping carts for your e-commerce website are also taken care in the plans that they offer. Daily backups of your databases and websites will be done as well.

When you are running your own business, you need to focus on providing the required infrastructure that your business requires, together with maintaining a strong presence online. This may be pretty trying, and you may not be able to juggle both the tasks. Getting a business hosting provider to take care of all the technical aspects of running the website leaves your hands free to work on your core business.…

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