So, you’re good at making great coaching programs but sucks when it comes to promoting them in the online arena. Well, there’s no need to feel bad. You see, just like any other skills, internet marketing is something that you can learn and even master in no time. Anyway, while you’re waiting for that to happen, let me help you plan your internet marketing campaign. Below are the simple steps that you need to take to create product awareness and to secure as many leads as possible.
Read about SEO and SEM for internet marketing
First, read about search engine optimization (SEO) and search engine marketing (SEM). Search engines are your best friends when you’re trying to become visible in the online arena. You want them to list your website or your blog on the top 10 search page results so your prospects can easily find you. That will happen if you know how to optimize your website using white-hat SEO techniques. So, read and learn as much as possible about SEM and SEO. If possible, hire SEO experts to mentor you so learning will get a lot easier for you.
Create your website
You need to really think it through when creating your website as this will be the face of your business in the World Wide Web. It’s important that you’re creative and that you commit yourself to coming up with nothing but the best. Don’t have the technical know-how? Well, you’re not alone. The good news is, you can easily hire professional website designers to help you out.
Generate traffic for your website
This is something that you’ll need to do for a very long time. In fact, you’ll need to do this as long as you’re operating your business online. So, how do you send interested people to your website? Well, there are so many things that you can do to make this happen. You can make use of article marketing, PPC advertising, blogging, link building, and social media marketing. The key here is promoting your website to the places where your target audience usually go.
Start your own blog
Having your own blog is good for your coaching business. You’ll need a portal where you can just discuss your ideas and issues related to your niche in a very relaxed, lay back manner. You can also use your blog as a channel where you and your prospects can talk and change ideas on a regular basis.
Showcase your in-depth knowledge
You need to give your prospects compelling reasons to trust you. They have to believe that you’re an expert and that you can provide them with the information and assistance they need to realize their goals or to be empowered to do things on their own. One way to do that is by sharing a slice of your expertise. Offer in-depth information by hosting seminars, by publishing free short ebooks, by writing newsletters, and by distributing articles on directories, blogs, forums, and even on social networking sites.