What is Google My Business?
Google My Business is Google’s service that is intended for business owners to easily find on the internet. Google business was first introduced in June 2014 to respond to the anxiety of business owners who are having a hard time getting their business on the front page of Google. To be on the front page of Google search results must make more effort and know SEO techniques on the website.
Google My Business Features
You need to know there are various features of Google my business, including:
a. Business name
Explain the name of the business, avoid using spam keywords on the business name to avoid disabling the Google business account.
b. Business Description
Explain what business you are in, the maximum description can be filled up to 750 characters.
c. Website Address
Filled with the website address of your business, this can be one source of traffic to your business website.
Star rating shows how good your business service is, this rating gives directly from consumers.
For photos try to be filled as good as possible, this will be a consideration for consumers coming to your business.
f. Address and Maps
You can fill in the address clearly and use the map coordinates as accurately as possible. Consumers will easily find your business address and not get lost.
g. Operational hour
To be completed in accordance with your business hours of operation, if you close at any time you can edit it.
Fill in the telephone number that you can call.
For questions that come from consumers, try to always answer the goal so that your business Google account gets a better rating.
Your business reputation will be bad if you get bad reviews. You should avoid getting bad reviews.
Benefits of Google My Business
You as a beginner can follow the benefits of Google My Business:
1. Provide valid information to customers
You need to provide valid information about your business to increase customer trust.
2. Bring up your business on Maps
Your business will appear in search and appear on Maps. Customers who don’t know the direction can make directions to your business address.
3. Being a 2-way communication media
Customers can make 2-way communication to business owners through feature questions that you can ask. Suggestions for business owners to be able to answer all the questions that come in.
4. As a customer analysis tool
Customer analysis can be done from rating ratings and reviews written by customers. If customers have input or complaints, you are expected to follow up so as not to worsen your business ranking.
How does Google determine local ranking?
Relevance refers to local listings that match what consumers are looking for. Consumers can add complete and detailed business information. This can help Google better understand the business and match your listings with relevant searches.
b. Distance .
Google can read the location of consumers. So that will provide a Google My Business profile that is close to consumers in search results.
c. Fame / Excellence (Prominence).
Excellence refers to how well-known the business is. Some places stand out more in the offline world. For example, well-known stores or well-known brands that are familiar to many people also tend to stand out in local search results.